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Transform your brand in 2025!
The "" session brings together industry leads from Jacob Leinenkugel Brewing Company & Leinie Lodge and Scheels All Sports. This engaging event will focus on modern branding strategies that resonate with today’s audiences, highlighting key elements essential for a brand refresh. Through a dynamic Q&A format, we will cover topics such as brand positioning, event marketing best practices, and social media strategies, while allowing attendees to pose specific questions to the speakers. By addressing real-world challenges and actionable insights, this session will consist of rich dialogue that emphasizes the importance of maintaining brand heritage while adapting to consumer preferences.
Whether you’re considering a small update or a complete overhaul, this session will equip you with the tools to make a powerful impact.
Speakers / Panelists
Tiffany Thompson
Tiffany Thompson, a lifelong Chippewa Valley resident, has spent the last nine years as the Marketing and Events Manager for the Jacob Leinenkugel Brewing Company & The Leinie Lodge. Throughout her career in the Chippewa Valley, she has help roles as Director of Marketing and Events, Wedding Planner, Food and Beverage Manager, and Director of Sales for various properties, showcasing her expertise in event planning, sales & marketing and community engagement. Her family includes her 17-year-old son, her 11-year-old stepdaughter, her partner Kyle, and their two yellow labs.
Beyond her professional expertise, Tiffany is deeply committed to community outreach and service. She has served on the United Way of Greater Chippewa Valley Board during her time as chair for The Emerging Leaders. She currently holds a spot on the NWSF Board of Directors, Vice President of the Chippewa County Tourism Board, Chippewa Chamber Golf Committee and serves as a Chippewa Falls Chamber Ambassador. Her dedication to both her community and her family is at the heart of all she does.
Liz Fleming
Liz Fleming is the Social Media and Advertising Lead at SCHEELS in Eau Claire. Since joining over four years ago, she has led events, donations, and community initiatives and now oversees social media advertising and youth team sport partnerships. Liz takes pride in delivering exceptional customer service and fostering SCHEELS’ culture. In her free time, Liz enjoys reading, cycling, playing tennis, and traveling.
Moderated by Chelsea Seckora, NW WIT@Work Chair and Creative Director, Eau Claire Area Chamber of Commerce
Once you register, you will receive the Zoom link via email confirmation. It will also be in the reminder email that will come out the day before. Watch your inbox!