WIT@Work Breakfast Series - Learn how to persuade, inform and plan through enhanced communications

  • Friday, May 17, 2019
  • 7:00 AM - 9:00 AM
  • The Fox Club, 2400 N Casaloma Dr., Appleton, WI


Registration is closed

Learn how to persuade, inform and plan through enhanced communications

You have the science covered when it comes to technology, what about the art of communications? This presentation will provide you with sound communication recommendations and improvements to your overall communication skills to help you get what you need and improve interdepartmental workflow by better understanding the needs of your target audiences. Be ready for some hands-on exercises and to walk away with learnings that will help you bridge the communications gap to achieve your goals.


Lisa Cruz, President & Owner, Red Shoes, Inc.  Lisa Cruz was just ranked as one of the nation’s 100 Top Women in PR according to PR News. Lisa has 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communication, social media, internal communications, campaigns and traditional media relations. She has worked for a number of industries including health care, technology, finance, economic development, manufacturing, construction, entertainment, fitness and public affairs.

Lisa is a 1994 graduate of UW-Stevens Point and majored in communications, with an emphasis in public relations, Spanish and cultural studies. After graduation Lisa launched her career in southern California where she worked for a number of agencies and national clients including Earthlink and a variety of other technology companies during the dot.com era.

Cruz founded Red Shoes Inc. in 2008 in Appleton. Over the years, Lisa has become the person organizations large and small call in time of crisis. From natural disasters to investigations, Human Resource issues, lawsuits, embezzlement, death, on- the-job injuries and more, Lisa has worked with organizations to tackle many complex issues before, during and after times of crisis. Her comprehensive approach and quick thinking have resulted in positive outcomes by minimizing risk and identifying areas of brand vulnerabilities. Lisa has also served as a point person for Willis Insurance and its clients in times of crisis throughout the Midwest.

Registration, Networking and Breakfast:  7:00 - 7:30 am

Meeting updates and Speaker:  7:30 - 9:00 am

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